Category: Blog
13 September 2025
The Miseducation of KPIs: K stands for Key
If you’ve worked in marketing for more than five minutes, you’ve probably heard someone call every metric under the sun a KPI. Page likes? KPI. Shares? KPI. Number of changes tracked on the campaign brief? Somehow, also a KPI. The truth is, we’ve gotten to the point of becoming miseducated on what a KPI actually […]
26 March 2025
Turning Crisis into Success
How smart pivoting saved a fundraiser. Toward the end of September in 2017, a charity organization by the name of Crossing Borders was in dire need of volunteers for their upcoming casual food event that would serve as a fundraiser...
1 March 2025
So You Think You Know Email?
A Deep Dive into Email Marketing Fundamentals. Email has been a staple of digital communication for decades, but there’s more to it than meets the eye.