About Me
Corinne Williams
Your Marketing Hero
When marketing feels fragmented, revenue suffers. I help brands design and implement lifecycle programs that connect acquisition, engagement, and retention into one cohesive engine. With deep experience in CRM platforms, automation, and cross-channel execution, I bring both leadership and hands-on precision to every engagement. View Services
Hubspot 90%
Salesforce Marketing Cloud 100%
Pardot 85%
Braze 60%
Eloqua 70%
Mailchimp 100%
Klaviyo 40%
HTML 85%
CSS 75%
AMPScript 60%
SQL 20%
WordPress 75%
Photoshop 80%
Illustrator 65%
Lead Email and CRM Manager
Beazley Insurance
I led strategic email marketing efforts focused on driving revenue and engagement, making sure every campaign was backed by data and aligned with business goals.
2023-2024
Senior Marketing Strategist
CNO Financial Group
I managed email marketing across six brands, shaping strategies for both B2C and B2B audiences. I streamlined email request and approval processes, boosting conversion rates during peak seasons.
2021-2023
Marketing Manager
Brookfield Properites
I built an entire email marketing program from scratch, helping a company manage commercial communications efficiently while cutting costs.
2019-2021
Email Developer
Merkle
I oversaw the setup, creative development, and management of marketing automation campaigns to help clients achieve their goals.
2016-2019
Digital Designer
Zacks Investment Research
I developed and executed marketing campaigns for ZacksTrade and ZacksInvest, focusing on private market investing and public trading. I designed and coded responsive email templates, microsites, and landing pages, as well as print materials.
2015-2016
Digital Marketer
Freelance
I worked with a variety of clients to bring their brands to life through websites, landing pages, emails, print materials, promotional designs, and logos.
2011-2013
My Work
- All
- Image
- Video
- Music
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Asian restaurant email template -
Sage tearsheet -
Mailing List Sign-up -
Sword Diagnostics email -
Promo Header Sample -
Mareting Strategy Case Study -
Hubspot Workflow Example -
Hubspot RSVP Workflow -
Editfest "Drink or Drown" submission -
Craveable Markets tearshet -
Welcome email template -
Amazon Studios movie poster -
BACS social campaign -
Zacks Trade email -
Extended Play newsletter -
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Aisle Be There logo -
Veev promo -
Boxing logo -
Hydrogen Ink Productions logo
Conference Room
1 March 2025
So You Think You Know Email?
A Deep Dive into Email Marketing Fundamentals. Email has been a staple of digital communication for decades, but there’s more to it than meets the eye.
26 March 2025
Turning Crisis into Success
How smart pivoting saved a fundraiser. Toward the end of September in 2017, a charity organization by the name of Crossing Borders was in dire need of volunteers for their upcoming casual food event that would serve as a fundraiser...
13 September 2025
The Miseducation of KPIs: K stands for Key
If you’ve worked in marketing for more than five minutes, you’ve probably heard someone call every metric under the sun a KPI. Page likes? KPI. Shares? KPI. Number of changes tracked on the campaign brief? Somehow, also a KPI. The truth is, we’ve gotten to the point of becoming miseducated on what a KPI actually […]