I'm Corinne
Williams.

I'm a freelance
From Chicago.

About 01

Corinne Williams

Marketing Leader

I’m a digital marketing leader with over a 12+ years of experience designing data-driven strategies that power growth and retention. My expertise spans CRM, lifecycle marketing, email automation, social, paid ads, and cross-channel campaign management, with a strong foundation in financial services and regulated industries.

Certifications

Salesforce Certified Marketing Cloud Email Specialist - Salesforce
ANA/DMA Certified Marketing Professional – Data and Marketing Association Certificate for Data Furnishers – CDIA Training, FCRA View Services


HTML 85%

CSS 75%

AMPScript 60%

SQL 20%

WordPress 75%

Photoshop 80%

Illustrator 65%

Portfolio 02
Blog 03
So You Think You Know Email? 1 March 2025

So You Think You Know Email?

A Deep Dive into Email Marketing Fundamentals. Email has been a staple of digital communication for decades, but there’s more to it than meets the eye.

Turning Crisis into Success 26 March 2025

Turning Crisis into Success

How smart pivoting saved a fundraiser. Toward the end of September in 2017, a charity organization by the name of Crossing Borders was in dire need of volunteers for their upcoming casual food event that would serve as a fundraiser...

The Miseducation of KPIs: K stands for Key 13 September 2025

The Miseducation of KPIs: K stands for Key

If you’ve worked in marketing for more than five minutes, you’ve probably heard someone call every metric under the sun a KPI. Page likes? KPI. Shares? KPI. Number of changes tracked on the campaign brief? Somehow, also a KPI. The truth is, we’ve gotten to the point of becoming miseducated on what a KPI actually […]

Contact 04

Let's Talk

After you've taken a look at the services I offer, let me know if you're interested in working with me on your next marketing projects. Please use the contact form to get in touch.

You can also find me through the sites below.